Morgan Stanley - Rebrand Campaign
Artjail Creative Director Steve Mottershead was approached by the Martin Agency very early on during the development stage. Steve and the team at Artjail helped sell the idea to the client by completing a mood edit to that generated a lot of excitement for the visual possibilites for the films.
The mood edit and Post Production was completed at Artjail. Eron Otcasek cut all the spots while Mark French and Steve were the lead Flame Artists. We completed all the comps and Color Grade in Flame. Senior Designer Kiffer Keegan led the design discovery in After Effects that Mark and Steve used as inspiration for the final pieces.
We worked off of the amazing still work conceived by Associate Creative Director D’Arcy O’Neill and photographed by famed photographer Nadav Kander. It was a great place to start. But we needed to translate it into motion.
We did a total of Ten Shoot days, three days in studio in NY and LA. The rest of the shoot days consisted of more or less a guerilla crew. Other than the aerial day in San Francisco. In the studio we shoot the talent against a White Cyc giving us the human element of the industry composites. DP Adam Marsden was great at sculpting and animating the in camera lighting to help attain a revealing effect for the eventual organic comps. On location Adam and Steve each had a camera, a Red Epic and Scarlet, where they basically just found and shot as much as they could.