A film to launch the 650s Spider, the new McLaren Supercar, at the Geneva Motor Show and online. Inspired by McLaren’s obsessive pursuit for perfection and their continuous evolution, made entirely from still images from McLaren’s archive.

Creative Director: Matt Pyke
Animator: Renaud Futterer
Additional animation: Chris Perry
Sound Designer: Simon Pyke
Producer: Greg Povey
CGI: Analog
Commissioned by VCCP London